Lately I have been asked by a lot of customers, clients, and even auction attendees that I encounter, about advertising and promotion. At Stevens Auction Service we take pride in handling the best marketing for the auction that we receive. There are so many different types of Auctions that each one is never the same and needs special attention. Word of mouth is huge and still one of the greatest promotions of them all.
I as an auctioneer and my staff carry sale bills with us most anywhere we go. We spark up conversation no matter the area we may be in. Local papers are a great source. A big majority of auction goers will look in the paper to see what auction they will be attending for that week. We also get a lot of attention from mass mailing our buyers that have been to our auctions in the past or buyers can simply sign up to be on our mailing list.
Website and internet optimization is HUGE. In todays world so many people are using the Web for finding auctions and the companies that they want to work for them. With our state of the art site that is mobile friendly, so users can simply even look at all pictures and information from their phone, is a effortless way to get attention for a auction. We are constantly keeping all information up to date and this is key for customers to accurately find the information they want to obtain.
Target advertising, there are a lot of circumstances where we as a auction company run across auctions, that might not appeal to the general public like so many other auctions do. In this case we target the promotion by a certified letter to the person or in most cases the business where it needs to be. This can bring great success and bring in all bidders for these specialty types of auctions.
If you would like more information regarding auction advertising and promotion feel free to contact us anytime!